Trio Web Design
Trio Web Design

How to use Facebook for Event Marketing in Saskatoon

posted by Trio Web Design    |   April 30, 2012 14:30

Website Design in Saskatoon is booming! Over the past two months our Trio Web Design team has been working hard to complete some fantastic Website Designs that we will be launching next week in Saskatoon. Be sure to check-back next week to see the new website designs. 

In the last month I have received a number of comments and questions from local business owners regarding social media platforms and whether or not they need to be on every social website out there. Our philosopy at Trio is that every customer group is different and businesses need to be on the social platforms where their customers hangout.

For those of you who are on Facebook and have created a Facebook Page for your business, this blog post will be of great value to you, especially if you have an upcoming event that you want to promote!

Just recently one of our Saskatoon clients wanted to create an event on their Facebook Page, the problem was, with all the changes to Facebook they weren't sure how to make the most of promoting this event. 

I found a great article posted by Steve Toth, from TechWyse Internet Marketing Toronto, titled "8 Killer Tips: How to use Facebook for Event Marketing". Steve breaks down creating an event step-by-step.  

If you need help creating engaging graphics for your event call us at (306) 716-0680, we would be happy to assist you in creating the graphics you need to promote your event on Facebook.

Enjoy the post - I hope it helps!


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Facebook can be a powerful medium to help drive event ticket sales. This post will take you through some best practices when marketing your event on Facebook.

Tip #1 Create a Facebook Page for your event

If your event happened twice a year, keep the same page and simply adjust the cover photo and profile image to reflect the upcoming show. Make sure to keep your page title and URL generic, and not specific to one year. Let’s say you’re a band who’s got an upcoming tour. Simply use your band’s page to and add the events app.

CBB Insight: You must have a Facebook Page for your business prior to creating an event.  If the event is not connected with any particular business, you can create a Facebook Page specifically for that event. 


Tip #2 Add the Events Application - This is really easy, just follow these simple steps:

CBB Insight: Remember that you must be logged into your Facebook Page in order to complete the following steps. 

Step 1


Step 2



Now you should see the events app appear on your timeline:



The thumbnail image for your event will be drawn from the event’s profile image. The dimensions for the app thumbnails are 111 x 74 px. Try shrinking your profile image down with Photoshop to 111 px wide and make sure the area you want visible sits above the 74 px mark.

Next you’ll want to customize your cover photo and profile photo to promote your event.


Create visually appealing imagery that’s appropriate for your event. Be sure to include event information like venue name and date. Also include a link to buy tickets in your timeline’s about section.


Tip #3 Do a Giveaway

Here’s a really simple tip that Toronto’s Bridal Show did for their upcoming event.

Upload a photo, for every Like a person is entered into a draw, if a person comments it counts as two entries, and for every share the person gets 5 entries. There is one caveat. Only publicly viewable likes, comments and shares count as entries. This is simply because private shares, comments, and likes aren’t viewable by your page. This is a really simple way to generate organic word of mouth for your event.

See the example below:



Tip #4 Create Facebook Ads for your Event

We’ve had a lot of success with Facebook ads for Toronto’s Bridal Show. Instead of creating an ad for your page or website, try creating an ad for your event. The benefits are a higher click through rate and the ability for people to invite their friends directly from the ad. This makes it super easy for people to make plans around your event!

Another critical element is taking advantage of Facebook precise interest targeting. For Toronto’s Bridal Show we targeted people with the following ad. Notice the target: engaged women, 18+, within 80km of the venue’s city.


With this ads we saw a 0.088% CTR (that’s very high, 0.040% -.0050% is considered average). The end cost to Toronto’s Bridal Show was $3.30 per person replying to the event. Not bad, especially when you consider most people don’t attend events alone. The key here is finding an engaged audience (pun intended). Another example would be targeting a group of people who like similar things e.g. if i were promoting a U2 concert, I might want to target Coldplay fans. A strong call-to-action in your ad will also help, in this case “invite your friends & RSVP today!” helps to drive home the desired action.


Tip #5 Create Multiple Admins and Have Them Invite Friends

If you have a group of people working at your event, invite them to become page administrators. That way they can invite their friends to the event fanpage. Facebook does not allow you to send invitations to your existing fans, so your best bet is to post about it often and invite as many people as you know. Check out this post that will show you how to increase your Likes by inviting your LinkedIn and Outlook contacts.


Tip #6 Treat your Event Wall Like Your Page’s Wall

Be sure to add your address, info about your event, the date and post links, photos and videos on the event wall. Facebook doesn’t yet allow for a whole lot of customization for event pages, so an active wall is probably your best selling tool once people land on your event page.


Tip #7 Create Messages for Attendees, Maybes, and People Who Haven’t Replied

This is simply the idea of following up. Just like the dentist will call you a day or two in advance, so should you before your event date arrives. You may wish to create different messages for different groups. Let’s say you’ve go a few people who’ve haven’t replied to your invite; why not send them a message with a ticket coupon discount, or a buy one get one free offer.

To send invitees a message just follow these simple steps:


Now select which group of guests you’d like to send a message to:



Tip #8 Have fun!

Post lots of photos and videos during your events. Create signage with your Facebook page URL. Ask people to post on your Timeline during your event and be sure to participate in the conversation.

Trio Web Design
Trio Web Design