Trio Web Design
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How to use Facebook for Event Marketing in Saskatoon

posted by Trio Web Design    |   April 30, 2012 14:30

Website Design in Saskatoon is booming! Over the past two months our Trio Web Design team has been working hard to complete some fantastic Website Designs that we will be launching next week in Saskatoon. Be sure to check-back next week to see the new website designs. 

In the last month I have received a number of comments and questions from local business owners regarding social media platforms and whether or not they need to be on every social website out there. Our philosopy at Trio is that every customer group is different and businesses need to be on the social platforms where their customers hangout.

For those of you who are on Facebook and have created a Facebook Page for your business, this blog post will be of great value to you, especially if you have an upcoming event that you want to promote!

Just recently one of our Saskatoon clients wanted to create an event on their Facebook Page, the problem was, with all the changes to Facebook they weren't sure how to make the most of promoting this event. 

I found a great article posted by Steve Toth, from TechWyse Internet Marketing Toronto, titled "8 Killer Tips: How to use Facebook for Event Marketing". Steve breaks down creating an event step-by-step.  

If you need help creating engaging graphics for your event call us at (306) 716-0680, we would be happy to assist you in creating the graphics you need to promote your event on Facebook.

Enjoy the post - I hope it helps!


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Facebook can be a powerful medium to help drive event ticket sales. This post will take you through some best practices when marketing your event on Facebook.

Tip #1 Create a Facebook Page for your event

If your event happened twice a year, keep the same page and simply adjust the cover photo and profile image to reflect the upcoming show. Make sure to keep your page title and URL generic, and not specific to one year. Let’s say you’re a band who’s got an upcoming tour. Simply use your band’s page to and add the events app.

CBB Insight: You must have a Facebook Page for your business prior to creating an event.  If the event is not connected with any particular business, you can create a Facebook Page specifically for that event. 


Tip #2 Add the Events Application - This is really easy, just follow these simple steps:

CBB Insight: Remember that you must be logged into your Facebook Page in order to complete the following steps. 

Step 1


Step 2



Now you should see the events app appear on your timeline:



The thumbnail image for your event will be drawn from the event’s profile image. The dimensions for the app thumbnails are 111 x 74 px. Try shrinking your profile image down with Photoshop to 111 px wide and make sure the area you want visible sits above the 74 px mark.

Next you’ll want to customize your cover photo and profile photo to promote your event.


Create visually appealing imagery that’s appropriate for your event. Be sure to include event information like venue name and date. Also include a link to buy tickets in your timeline’s about section.


Tip #3 Do a Giveaway

Here’s a really simple tip that Toronto’s Bridal Show did for their upcoming event.

Upload a photo, for every Like a person is entered into a draw, if a person comments it counts as two entries, and for every share the person gets 5 entries. There is one caveat. Only publicly viewable likes, comments and shares count as entries. This is simply because private shares, comments, and likes aren’t viewable by your page. This is a really simple way to generate organic word of mouth for your event.

See the example below:



Tip #4 Create Facebook Ads for your Event

We’ve had a lot of success with Facebook ads for Toronto’s Bridal Show. Instead of creating an ad for your page or website, try creating an ad for your event. The benefits are a higher click through rate and the ability for people to invite their friends directly from the ad. This makes it super easy for people to make plans around your event!

Another critical element is taking advantage of Facebook precise interest targeting. For Toronto’s Bridal Show we targeted people with the following ad. Notice the target: engaged women, 18+, within 80km of the venue’s city.


With this ads we saw a 0.088% CTR (that’s very high, 0.040% -.0050% is considered average). The end cost to Toronto’s Bridal Show was $3.30 per person replying to the event. Not bad, especially when you consider most people don’t attend events alone. The key here is finding an engaged audience (pun intended). Another example would be targeting a group of people who like similar things e.g. if i were promoting a U2 concert, I might want to target Coldplay fans. A strong call-to-action in your ad will also help, in this case “invite your friends & RSVP today!” helps to drive home the desired action.


Tip #5 Create Multiple Admins and Have Them Invite Friends

If you have a group of people working at your event, invite them to become page administrators. That way they can invite their friends to the event fanpage. Facebook does not allow you to send invitations to your existing fans, so your best bet is to post about it often and invite as many people as you know. Check out this post that will show you how to increase your Likes by inviting your LinkedIn and Outlook contacts.


Tip #6 Treat your Event Wall Like Your Page’s Wall

Be sure to add your address, info about your event, the date and post links, photos and videos on the event wall. Facebook doesn’t yet allow for a whole lot of customization for event pages, so an active wall is probably your best selling tool once people land on your event page.


Tip #7 Create Messages for Attendees, Maybes, and People Who Haven’t Replied

This is simply the idea of following up. Just like the dentist will call you a day or two in advance, so should you before your event date arrives. You may wish to create different messages for different groups. Let’s say you’ve go a few people who’ve haven’t replied to your invite; why not send them a message with a ticket coupon discount, or a buy one get one free offer.

To send invitees a message just follow these simple steps:


Now select which group of guests you’d like to send a message to:



Tip #8 Have fun!

Post lots of photos and videos during your events. Create signage with your Facebook page URL. Ask people to post on your Timeline during your event and be sure to participate in the conversation.

Saskatoon Website Design: New websites launched in Saskatoon!

posted by Trio Web Design    |   March 27, 2012 13:00

Over the past few months we have had the privilege of designing websites for some great businesses in Saskatoon. We can't help but showcase their new websites and promote their businesses.  

Liquid Diving Adventures - If you have a passion for ocean life and are looking for a great scuba diving vacation destination check out Liquid Diving Adventures.  Preview resorts and liveaboard vacations in some of the most sought after scuba diving destinations around the world.  Greg Carter, owner of Liquid Diving Adventures, works with you to find the best suited scuba diving vacation for your budget, experience, and holiday calendar. 

Sweet & Smitten - Saskatoon Wedding Experts! Two wonderfully creative ladies in Saskatoon got together and started Sweet & Smitten.  This online inspirational wedding website just recently launched and they are actively looking for weddings in Saskatoon to showcase on their website.  If you are recently engaged and are needing some inspiration visit their site and view their galleries on Pinterest.  

Darren Weber Financial - Want to keep your finger on the pulse of the financial climate nationally and internationally? Visit Darren Weber Financial and sign-up to Darren's latest news feed. Darren is a trusted financial planner in Saskatoon who helps his clients stay on-top of financial opportunities.

The Hopper - The Hopper is a revolutionary piece of farming equipment that makes augering product from bottom hopper bins more efficent for farmers. Known by Performance Alone....The Hopper is transforming the process of transporting product from the bins to the transportation trucks. The Hopper is traveling across Saskatchewan and Alberta over the next couple of months to attend local farming trade shows.  Check out The Hopper website to see where they will be next!

If you are looking for a website company to work with in Saskatoon give Trio a call at 716-0680.  We will work with you to develop a custom website that properly represents your products and services online.

Connect with Trio online: 

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LinkedIN - Allison Thiessen

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Advertising on Facebook: Drive traffic to your website and Fan Page

posted by Trio Web Design    |   March 7, 2012 15:45

The online advertising trend continues to grow with more businesses turning their attention and focusing their marketing budgets to include pay-per-click Ads on sites such as Google and Facebook.  This morning I came across a great article highlighting strategies that businesses should consider before running a promotion on Facebook.

If you would like more information about running a Facebook promotion or need assistance in creating the graphics for a promotion contact us - we would be happy to help you drive more traffic to your Facebook Page and your website!

Enjoy the article. 




This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Facebook has become a no-brainer for small business owners looking for an easy way to promote and interact with new and regular customers. But before a small business owner launches a promotion on the platform, there are several things to consider — and a couple things to keep in mind after the launch.

North Social‘s managing partner David Brody, who specializes in promotion strategy and creative concepts, says that a small business owner should always take the time to craft the right objective, strategy and motivating value-based idea.

“By thinking through your promotional effort from start to finish, you’re giving your promotion the best chance at achieving social success — sounds simple right?” he says. “But you can’t imagine how many promotions fail because they didn’t have a smart plan in place.”


Building a Better Promotions Strategy

Before you rush to put a promotion in place, yourself these simple questions:

  • What am I trying to achieve?
  • How do I plan on achieving it?
  • First you need an objective — do you want fan growth, someone to sample your product, purchase, data collection or usage?

Brody says there are three common strategies to achieve your goals: added value, price discounts and merchandising. More specific examples of tactic would be coupons, product samples, sweepstakes, contests and downloads.

Once you’ve mapped this out, you can determine the type of Facebook application you’ll need. Keep in mind that there are a lot of promotions guidelines set by Facebook that small business owners might not know about. One common violation, Brody says, is using Facebook features or functionality as a promotion registration or entry mechanism.

“The act of ‘liking’ a Page cannot automatically enter you in a sweepstakes or contest,” he says. “You must also not condition registration or entry upon the user taking any action using any Facebook features or functionality other than ‘liking’ a Page, checking in to a Place, or connecting to your app.”

If you’re not sure whether your promotion is compliant with Facebook rules related to “like-gating” and entry collection, you could use a Facebook-approved promotion app. You can read the complete Facebook promotion guidelines here.


Are Contests For Everyone on Facebook?

“The ultimate goal of a running a promotion on Facebook is to inspire action — not squander away your valuable page traffic,” says Brody. “But in order to inspire action — Likes, shares, engagement — you’ll need to first serve up a meaningful experience or offer up something of value.”

Keep your audience in mind when planning a prize. Small business owners don’t necessarily need cash, cars and vacation trips to entice consumers into your Facebook promotion.

Instead, focus on what’s valuable to your audience — informative and entertaining content. Brody suggests digital goods, such as coupons, group discounts, samples, VIP invitations and video previews.



Things to Avoid When Running a Promotion


Always remember that simplicity is key — entry to the promotion should be as simple as possible.

“The more hoops you make them jump through in order to have a chance a receiving or winning something, the less likely they’ll participate — or tell their friends about it,” Brody says.

Also, don’t rely solely on the fans you already have to push new customers to your promotion. The best-constructed Facebook promotions can still fail without the help of other traffic drivers. It is unlikely, even among the hundreds millions of consumers on Facebook, that users will stumble onto your Facebook Page unless you give them directions, along with an easy way to navigate once they do find you.

Brody’s advice is to consider the following: “Outside of Facebook ads, which are extremely powerful at delivering new fans, what other marketing touch points do you have at your disposal that could create more buzz for your promotion?”

For example, if you sell a product or service offline, you could print a Facebook-only offer on your paper receipts to attract more fans. If your store is online, your packages could include a strong call-to-action, asking customers to join you on Facebook to discover special offers.

“Don’t assume your current customers already follow you on Facebook,” says Brody. “In fact, most of them probably don’t.”

Finally, keep in mind that the Facebook promotion itself is not the end goal. There’s an ultimate goal behind it.

“Your first goal should always be to get a visitor to take action by ‘liking’ or sharing your Facebook Page, but your second objective should be to get them to return to your Page and interact with your brand or business on a regular basis,” says Brody.

Examples Brody suggest are to entertain and inform — filling their news feed with thought-provoking and valuable messages that entice them to participate with your business.

“If you don’t deliver ‘high perceived-value’ on a regular basis, you could find your fans using their own thumb to hitch a ride to your competition’s page,” he says.

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Online Promotional Strategies

Trio Web Design
Trio Web Design