July 7, 2010 13:39
Hello coffee break followers,
I received an update from one of the RSS feeds I follow indicating that Facebook recently released a new feature that automatically suggests Pages for new users to “Like.” Facebook has placed this new functionality as the second step, second only to finding friends, in the Facebook signup process.
This new step in creating an account is called “Choose your interests,” and at this point new Facebook members will be greeted with a selection of Pages that are suggested for them based on the Pages that people in the same demographic commonly “Like.” The Pages profiled are commonly selected based on how much the Page is updated and how often it engages with Fans. This new effort will increase the exposure of Pages in general and likely increase the number of “Liked” pages per member.
If your business is not currently on Facebook, I would suggest you look into creating a Page for your business. Leveraging social networking platforms like Facebook is a strategic low-cost move for small to medium sized businesses. Reference my previous posts Internet Presence: How to Avoid Brand Sabotage (Feb 2010) and Facebook Advertising (May 2010) to assist you in determining the value of having a Facebook Page.
Creating a strategy that aligns with your business goals and objectives on any social networking platform can be overwhelming. If you would like more information to help you create a Page for your business contact us at Trio - email@example.com.
Enjoy the weekend soccer fans!