Friends in coffee time,
I stumbled upon some interesting facts and figures the other day while browsing through the Internet and reading over a few of my favorite RSS feeds.
The Nielson Company came out with some stats regarding the average Internet usage for the past month of October. Although the study is done in the U.S., I find the information pertinent to businesses here in Canada that are either having a hard time justifying why they need to establish an Internet Presence or, are contemplating if joining the Facebook circus is even worth it.
First take a look at these average stats for the past month of October.
- PC time spent per person 67hrs:49min:39sec
- domains (websites) visited per person 87
- sessions/visits per person 53
- web pages viewed per person 2,645
- duration of a web page view 00hrs:00min:58sec
Did you know that the average person viewed 2,645 web pages a month? Interesting.
Now let's see where people spent most of their time when they were on the Internet in October.
Take a look at the first three. Did you notice that they are all primarily search engine sites? Google alone had 147.86 million people accessing their site and on average each person spent approximately 1hrs:53min:07sec "Googling".
What I find extremely interesting is the fourth place rank of Facebook. 107.48 million people where on Facebook in the month of October, but what I find most interesting is that the average time per person was 6hrs:09min:48sec.
Time well spent? I'm not going to try and answer that question, but I will make this comment, "Facebook takes things to a whole-na-tha-level and soaks up a whole-lot-da-time!"
In Saskatoon and the surrounding area there are approximately,
- 116,880 people, 18+ on Facebook
- 31,200 people, 40+ on Facebook
- 5,700 people, 60+ on Facebook
Did you know that nearly half of the population in Saskatoon is on Facebook? Interesting.
So here are a few thought provoking questions to ask yourself if you are a business owner in Saskatoon:
- Is your website currently landing on the first page of the Google searches for your type of business in your geographical region?
- If people don't know you, but are looking for someone like you in the local area, can they go to a search engine and find you without knowing your exact name?
- Are you building a social networking strategy that will help you reach potential customers using Facebook?
I hope I provided you with a few interesting facts and figures to talk about during your coffee break today.
- Coffee Break Blogger